Contractors · SEO
SEO for contractors
Most contractors we meet are paying for leads someone else owns, at a price someone else sets. This is the work of changing that.
Renting leads versus owning the channel
Almost every contractor we talk to gets a meaningful share of work from a lead marketplace. It works, which is why it is hard to leave, and it has two problems that get worse over time. The price is set by someone else and generally goes up, and the same lead is often sold to several of your competitors, so you are bidding against three others before you have said a word.
A site plus a Google Business Profile is the version you own. Nobody raises the price, and the call comes to you alone. Most contractors we work with want to reduce that dependency rather than eliminate it, and that is a realistic goal. The marketplace stays as a floor while the owned channel grows underneath it.
You have no storefront, and that changes the setup
Most contractors work out of a yard, a shop or a truck, and serve a radius rather than a street. Google has a specific configuration for that, the service-area business, and getting it wrong is one of the most common reasons a profile underperforms.
Set up properly, you define the areas you cover and the address stays hidden. Set up badly, you either fail verification or advertise a residential address you did not want public. It is unglamorous configuration work and it moves rankings more than most of what gets sold as SEO.
Your finished jobs are the content
Contractors usually think they have nothing to write about, and they are sitting on the best material in the business: the jobs they already finished. A project with real photographs, the problem, what it took, roughly what it cost and where it was is worth more than any blog post. It is proof, it is local, and it targets the exact searches people run before hiring.
The practical obstacle is never the writing. It is getting photographs off a phone in a consistent way while the crew is on site. We set up the simplest possible process for that, because it is the difference between a site that grows every month and one that is finished the day it launches.
- Remodelling, additions and general contracting
- Concrete, masonry and hardscape
- Electrical and plumbing project work
- Fencing, decking and outdoor structures
- Commercial fit-out and tenant improvement
Questions
Contractors: common questions
How is this different from your home services page?
Different business model. This page is for project work you bid (remodels, builds, installs), where the sale is large, considered and one-off. If your revenue is recurring service and maintenance agreements instead, the home services page describes that work.
Can I rank in every town I serve?
Not equally. Proximity is a real ranking factor, so you will be strongest near where you actually are and weaken with distance. We would rather make you dominant across a realistic radius than invisible across a big one.
I already pay for a lead service. Why add this?
Because the two do different jobs. The marketplace gives you volume at a price you do not control; the owned channel is slower to build and then keeps producing. Most of our contractor clients run both and shift the mix over about a year.
What if I am booked out already?
Then the honest answer may be to wait, or to use the work to raise prices and improve job quality rather than volume. We would rather say that than sell you leads you cannot service.
Scope
Industry search terms are contested nationally, not locally, so this is a twelve-month investment rather than a quick win. We are straightforward about that. If you are a Tampa Bay business, the city pages will produce enquiries a good deal sooner.
Taking new projects
Stop renting every lead
Tell us what you build and how far you travel. We'll show you what the owned channel realistically takes, and how long before it carries weight.